Rill Insights

Product Research and Design
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We help Founders and Product Leaders navigate through complexity and find clarity to...
Envision new futures improve customer experiences build products ... better!

What Challenges are you facing?

I am not sure if we are building what people want

My product's user experience isn't awesome

We need better research operations

We aren't capturing the voice of customers

Core Services

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Discovery & Validation

Discovery research creates a deep understanding of people’s behaviors and needs — the Who, What, and Why. Market research highlights your niche and positioning in relationship to competitors. We do both, ensuring that your product meets a real need and people will buy it.

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UX Research & Design

User experience (UX) drives growth and renewal. We leverage user research methods to identify what is and isn’t working with your product. Our UX design and content writing experts then help create efficient, effective, and satisfying product experiences that users can understand and adopt easily.

CX Strategy

Capturing the voice of the customer helps keep a finger on the pulse of the customer experience — vital for experience management and continuous discovery. We help develop a CX strategy and set up channels where customers can give feedback and bring that voice directly to the people who need it.

Co-Creation

Co-Creation harnesses the collective intelligence of teams. We facilitate creative workshops, design sprints, and strategic planning to envision new futures and align cross-functional teams towards a common purpose.

Research Operations

Systems that help collect, centralize, and translate insights into actions give leaders the data they need to make informed decisions with confidence. We will co-create a product feedback strategy with you and then  optimize research operations to deliver with both speed and quality.

Training & Mentoring

With all of our partners, we offer hands-on team learning and programming to expand your research capabilities and confidence across your organization. From innovation accelerators to masterclasses, we enable your team to perform at its best.

Portfolio

Featured Work

Discovery Led Growth: from reactive to proactive product development

Vasion is a growing company that aims to make digital transformation accessible for everyone. The company was adopting  a human-centered design approach to help scale the business, but lacked the systems and skills to make it work.

We helped create and implement a product feedback strategy that brought the voice of the customer to the product team from multiple channels, helping product managers make evidence-based decisions. We then setup a centralized research repository to capture all customer research, and provided governance and training to enable the team.

Testimonials

Our Clients

We serve startups and growing companies with B2B and B2C digital products.

Ready to Start a Project?

Rill Insights has taken the AARP employer pledge, and we are a participant in AgeTech CollaborativeTM from AARP, an unparalleled innovation ecosystem bringing together cutting-edge thinkers in the longevity tech space to champion meaningful advances so that everyone can choose how they live as they age.

Is there a need for my product?

Am I solving a problem?

How do I know what to build?

How does my idea fit within the market?

Now sure who your customers are, or if you are solving a real problem? Do you have a solution but aren't sure if there is a market for it? Do you understand your niche and positioning in relationship to competition?

Start off on the right foot by making sure that you are building what people want and there is a viable market. Insights from research lead to clarity and confidence that you are building the right product or service and people will buy it.

How do I know what is and isn’t working?

Can people figure out how to use my product?

How do I create a better user experience?

Poor user experiences are expensive. The costs of development and QA hours to fix problems and customer service hours spent add up quickly.

We leverage user experience research (UXR) evaluative methods to identify what is and isn’t working. Then we will help build your product...better. Good UX translates to brand loyalty and happy customers, a win-win for everyone.

How do we conduct quality research at speed?

How can we centralize and share knowledge?

How do we translate insights into actions?

How can we leverage AI in research?

Systems that help collect, centralize, and translate insights into actions give leaders the data they need to make informed decisions with confidence.

We will co-create a product feedback strategy with you and then optimize research operations to deliver with both speed and quality. We’ll enable your team too with ongoing training and support.

What is our relationship with our customers?

What are they struggling with?

How do I get the voice of the customer to my product team?

Poor customer engagement creates blind spots. Product teams face uncertainty about what to build, and customer-facing teams are forced to mitigate damage to reputation and alienation of customers.

We help you capture the voice of the customer and keep a finger on the pulse of their experience — vital for experience management and continuous discovery.