We help Founders and Product Leaders find clarity to...
Envision new futures improve customer experiences build products ... better!
What Challenges are you facing?
(Select to learn more)
I am not sure if we are building what people want
My product's user experience isn't awesome
We need better research operations
We aren't capturing the voice of customers
Core Services
Discovery & Validation
Discovery research creates a deep understanding of people’s behaviors and needs — the Who, What, and Why. Market research highlights your niche and positioning in relationship to competitors. We do both, ensuring that your product meets a real need and people will buy it.
UX Research & Design
User experience (UX) drives growth and renewal. We leverage user research methods to identify what is and isn’t working with your product. Our UX design and content writing experts then help create efficient, effective, and satisfying product experiences that users can understand and adopt easily.
CX Strategy
Capturing the voice of the customer helps keep a finger on the pulse of the customer experience — vital for experience management and continuous discovery. We help develop a CX strategy and set up channels where customers can give feedback and bring that voice directly to the people who need it.
Co-Creation
Co-Creation harnesses the collective intelligence of teams. We facilitate creative workshops, design sprints, and strategic planning to envision new futures and align cross-functional teams towards a common purpose.
Research Operations
Systems that help collect, centralize, and translate insights into actions give leaders the data they need to make informed decisions with confidence. We will co-create a product feedback strategy with you and then optimize research operations to deliver with both speed and quality.
Training & Mentoring
With all of our partners, we offer hands-on team learning and programming to expand your research capabilities and confidence across your organization. From innovation accelerators to masterclasses, we enable your team to perform at its best.
— Portfolio
Featured Work
Discovery Led Growth: from reactive to proactive product development
Vasion is a growing company that aims to make digital transformation accessible for everyone. The company was adopting a human-centered design approach to help scale the business, but lacked the systems and skills to make it work.
We helped create and implement a product feedback strategy that brought the voice of the customer to the product team from multiple channels, helping product managers make evidence-based decisions. We then setup a centralized research repository to capture all customer research, and provided governance and training to enable the team.
Testimonials
Neil Thomas
Working with Bryan and his team has been an excellent experience and process. Bryan was engaged to provide training and be a guide as to ‘how’ to implement what was taught. The concepts of research, the process of discovery, and subsequent analysis to elicit the ‘voice of the customer’ provided an excellent foundation for the Product Managers to coalesce their activities in a more focussed way.. training on the tool sets he recommended and set up meant there was a ready framework to store and organise the findings from discovery. The training was excellent, but even more impactful was the application of that training through 1:1 engagements in individual projects where the feedback from the PMs has been so positive, “it makes such a real difference” and “the light has dawned” being two verbatim comments.
Abish Ghimire
Bryan led the product research for a product idea / concept we had. Prior to Bryan leading this research, we were shooting from the hip on product features. Bryan led the effort to plan for research, including conducting over 30 interviews. The best part was that he used cutting-edge tools to perform data analysis, and concluded with clear market needs and industry pain points. I am also amazed on how methodical, tactical and data-oriented his approach to research was. By far, he is THE BEST researcher I have worked with! — without any doubts! I will hire Bryan for continued research and feel lucky to have him devote his time passionately on this project. You will NOT be wasting any time, energy or money, by working with Bryan. I highly recommend him for any product research projects.
Jon Carder
Bryan came into Vessel at a time when I thought we had a pretty good customer feedback system in place, boy was I wrong. He brought in a level of sophistication that turned our customer feedback into actionable, measurable improvements to the product and experience. He is also very efficient with his time, it didn’t take long for him to make these improvements, to train the team, and to get us going on his program.
Matthew Zuraw
Bryan and Lisa provided design expertise to create a tailored experience for caregivers. In particular, they provided connections to build our needed team, subject matter expertise, and helped bring our ideas to life with warm and personal designs. Their insights helped identify how our product is differentiated from the competition and will make a difference during our user tests and market launch. The project was well organized and team communication on the project plan enabled us to achieve our project goals.
Eric Weiss
Bryan is an expert in the field of UX research and design. He’s got an incredible work ethic and his research process is rigorous and effective. He recently presented a UX research brief, and I told him it was the best work I’ve ever seen. I will enthusiastically endorse Bryan to anyone looking to understand their customers and develop products that solve real problems. I hope to work with him on many projects in the future.
Michele Druhl
Bryan absolutely saved us during the COVID19 pandemic. He took our new telemedicine platform to a level that allowed us to see hundreds of patients a day. We are grateful for his knowledge and expertise that helped us through the surge. While working one on one with Bryan I was quick to realize what a great asset he was to our team.
Our Clients
We serve startups and growing companies with B2B and B2C digital products.
Ready to Start a Project?
Rill Insights has taken the AARP employer pledge, and we are a participant in AgeTech CollaborativeTM from AARP, an unparalleled innovation ecosystem bringing together cutting-edge thinkers in the longevity tech space to champion meaningful advances so that everyone can choose how they live as they age.
