It’s easy to send out a survey to a bunch of customers. But as the stardust settles, you notice: people are fed up with yet another survey and the responses you did get actually take too much time to synthesize. Are surveys dead? No, but it’s too easy get...
Airtime Academy Module #1 Last week we kicked off “Research for Product Managers,” a free training series based on the last several years working to enable research in product teams. The series is hosted by Airtime, a great software tool for product...
On this episode Chaos to Clarity, Eric Weiss sits down with Dr. Bryan Rill to discuss the significance of human-centered design, product-market fit, and research in product development. They debunk the solo genius myth and highlight the importance of understanding...
Article published in the CSA Journal 87(2), 23-27, 2022. The past two years have changed the ways people engage each other and the products and services they use. Remote work and remote medicine have been normalized, and digital transformation has...
In this episode of the Design Insights Series, I address one of the first questions to ask in new product development, “Who are my users?” I explain why this question is important to ask, and how to answer it, using the ethnographic tools of observation...
In this episode of the Design Insight Series, I answer the question, “What can ethnography contribute to design?” For anthropologists and designers, this video explains the value of ethnography and calls for collaboration across disciplines. The result?...
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