Sydney Yeager, PhD

With over fifteen years of research experience, Sydney has a strong background in hybrid experiences, social media, and mixed methods research strategy. She is passionate about accessibility and the necessity of including diverse perspectives in UX work. She is a strong advocate for humanizing data and putting human experience first in technology.

Sydney is a digital anthropologist whose keen insights and innovative methodology give her an edge in her groundbreaking research. Experienced in product management and strategy, UX design and research, market research, and digital marketing, Sydney has experience driving innovation in med tech, fintech, e-commerce, and agtech, from innovative start-ups to Fortune 1 companies. She specializes in continuous discovery research, go-to-market strategy, market scan, competitive analysis, and intersectional research design and accessibility.

Sydney is an international researcher whose innovative anthropology research bridges the digital and physical cultural divide. She was awarded her Ph.D. in anthropology from Southern Methodist University in 2021, studying how death practices have emerged and evolved on social media and how that affects the grieving process and user experience for Facebook users. She has been cited in journals around the world and she has consulted both the Joseph Campbell Foundation and UNESCO Digital Anthropology Initiative, sharing insights on emerging digital trends and the social, political, and ethical repercussions of the latest work in AI.

Through it all, Sydney is driven by a passion for what makes us human and allows us to see the shared humanity in what we do and create.