It’s easy to send out a survey to a bunch of customers. But as the stardust settles, you notice: people are fed up with yet another survey and the responses you did get actually take too much time to synthesize. Are surveys dead?
No, but it’s too easy get them wrong. To uncover when and how to run surveys successfully, I’ll talk with Akos Kiss-Dozsai, CEO of Airtime- an emerging tool designed specifically to help product managers do research within the constraints of their role. We’ll investigate when surveys are the right choice to get customer feedback, how to run them without a research pro on the team and what are the common pitfalls that will lead to low engagement.
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