In this episode of the Design Insights Series, I address one of the first questions to ask in new product development, “Who are my users?” I explain why this question is important to ask, and how to answer it, using the ethnographic tools of observation...
In this episode of the Design Insight Series, I answer the question, “What can ethnography contribute to design?” For anthropologists and designers, this video explains the value of ethnography and calls for collaboration across disciplines. The result?...
Welcome to the all new Design Insight Series, or ‘DIS’….a set of mini lessons for designers and design researchers. These lessons stem from my experience as an anthropologist, design practitioner, and educator. I typically teach these in classes, and...
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