Surveys for StartUps

It’s easy to send out a survey to a bunch of customers. But as the stardust settles, you notice: people are fed up with yet another survey and the responses you did get actually take too much time to synthesize. Are surveys dead? No, but it’s too easy get...
Design Insights Series_Introduction

Design Insights Series_Introduction

Welcome to the all new Design Insight Series, or ‘DIS’….a set of mini lessons for designers and design researchers. These lessons stem from my experience as an anthropologist, design practitioner, and educator. I typically teach these in classes, and...