It’s easy to send out a survey to a bunch of customers. But as the stardust settles, you notice: people are fed up with yet another survey and the responses you did get actually take too much time to synthesize. Are surveys dead? No, but it’s too easy get...
Airtime Academy Module #1 Last week we kicked off “Research for Product Managers,” a free training series based on the last several years working to enable research in product teams. The series is hosted by Airtime, a great software tool for product...
People love surveys, asking user preferences or why they did this or that, or why they like one thing better than another. The problem with this approach lies in the fact that we humans don’t know why we do things! A large part of behavior is...
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