Design
Toolkit
We leverage tools from design, coaching, and the social sciences to deliver insights and catalyze innovation.
App Development
RESEARCH METHODS
Discover
Goals
Learn & Empathize
Identify, understand, and quantify unmet needs. Explore the context of use and identify critical pathways.
Tools
Qualitative:
Ethnography, Contextual Observation, Interviews, Competitive Usability Tests (how users feel about the competition), Cultural Probes, Sensing Journies, Diary Video, Personas, User Journey Maps. Affinity Diagrams
Quantitative:
Surveys, Usage Data & Analytics from existing solutions, customer service, and CRM.
Define
Goals
Ideate & Explore
Generate concepts, get feedback on solutions, choose the best path forward.
Tools
Qualitative:
Empathy Prototyping, Spectrum Maps, Concept Testing, Preference/ Comparison Testing, Initial Usability Tests (paper prototypes, lo-fi wireframing), Storyboards, Mood Boards
Quantitative:
Concept validation surveys
Deliver
Goals
Ensure designs deliver easy to use and efficient experiences.
Tools
Qualitative:
Iterative Usability Testing, Multi-touchpoint Experience Tests
Quantitative:
Card Sort/ Tree testing, Post Launch A/B Testing
Facilitation
Creativity is a human-centered endeavor, and we can improve performance and outcomes with good creative processes and facilitation. We facilitate activities to kickoff projects, align teams, and drive innovation. Here are some workshops we offer to help teams thrive.
Design Thinking 101
Art of Co-Creation
Open Space Technology (OST)
Six Thinking Hats
Fishbowl Analysis
Force Field Analysis
Focused Conversations (ORID)
Participatory Action Planning
3-D Concept mapping
Lego Serious Play
Thinking In & Out of the Box
Asset Inventory & Exchange
World Cafe
Software tools
Design Research
Dovetail, EnjoyHQ, Qualtrics, Miro, Mural, Sprig, SurveyMonkey, Google Forms, Screenflow, Usertesting, Userlytics, Lookback, Dscout, Notion, PickFu.
Digital Design
Adobe Creative Suite, Figma, Final Cut Pro, LucidChart, Miro, WIX, WordPress.
Sound Design
Ableton Live, Native Instruments
Great design begins with connecting to people. Innovation is driven by people. We can help you understand users and empower your team by delivering insights and catalyzing innovation.